Cookies by Ashlyn
Branding
Cookies by Ashlyn is Lexington-based cookie baker and creator who requested a brand refresh to grow her flourishing business.
Cookies by Ashlyn began in March 2020 when the owner, Ashlyn, found herself craving Blue Flour cookies and due to the pandemic, she wasn't able to go buy them in person. Ashlyn decided it was time for her begin her entrepreneur career and learn how to make these cookies herself. Fast forward a year and Ashlyns orders were continuing to grow and she expressed an interest in making her then Canva made logo more official in order to continue flourishing in her business. We begin working on on Ashlyn's brand by combining her "Sweet Magnolias" aesthetic with her favorite color, pink! After we re-branded and allowed Ashlyn to feel this new boost in her business she began partnering with multiple local vendors in giveaways and even began offering workshops at the local DIY studio AR Workshop Lexington! It was a true pleasure to create Ashlyn's vision with her brand and to see it continue to spread in and around the Lexington and Columbia area.